i don't know much about music production, but i frequently noticed references in music to something called an "808." i gathered by some of the lyrics that an 808 must be some giant drum that is widely known to be the most booming.
after doing a quick search to quell my curiosity, i discovered an "808" is not an actual drum at all, but the Roland TR-808, a synthesizer that has drum kit samples. apparently they are known to be rather unrealistic sounding samples at that, but this synthesizer is comparatively cheap and is frequently used to generate rap/hip-hop backbeats. this (plus autotune) explains the artificial sound of Kanye's 808's and Heartbreak album.
hear some 808 samples here
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